E-commerce · 5 months
From weekly outages to 99.99% uptime in one quarter
An SRE-led turnaround restored customer trust and unlocked the engineering team to ship features again.
Headline result
99.99%
achieved availability
The challenge
A fast-growing DTC retailer suffered weekly production outages, four-hour mean-time-to-resolve, and a demoralized engineering team trapped in firefighting mode. Holiday peak was 90 days away.
Our approach
- 01Reliability assessment: SLO definition, error budget policy, and on-call structure
- 02Top-five incident driver remediation in the first 30 days
- 03Observability rebuild on Datadog with meaningful, tuned alerting
- 04CI/CD overhaul: trunk-based delivery, progressive rollouts, and automated rollback
- 05Capacity and load testing for the holiday peak — passed at 4× normal traffic
Results
Measurable outcomes.
99.99%
achieved availability over a 12-month rolling window
82%
reduction in MTTR (from 4h to 12 min)
5×
increase in deployment frequency
$0
lost holiday revenue (vs. $1.3M previous year)
Technologies
“Our team got their nights back. That alone changed everything else.”
Ready when you are
Ready to go beyond? Let's architect your next chapter.
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